Inventors, business
owners and corporate superstars who reshape
and remake companies are some of our
strongest cultural heroes.
They reflect an
essential part of the American story—the story
of the average person who sees an opportunity,
seizes it and in the process creates something
new.
But what do these entrepreneurs share ? What
qualities or ways of thinking characterize the
entrepreneurial mind, and can this type of
innovative thinking be cultivated in others?
Let’s explore some of hallmarks of
entrepreneurial thinking to better understand
how it works and how we can challenge and
adapt our own thinking to achieve better
results.
1. Creativity
The seed of entrepreneurship is the ability to
see things differently. Whether it's with new
products or new processes, entrepreneurs are
driven by the uncanny knack to see holes in
the marketplace and devise innovations to fill
them. Though it’s not the only essential
quality to success, creativity may be the
foundational mental skill. Entrepreneurs ask the
“what ifs” that drive inquisitiveness, and
they’re able to let go of what they already
know to source fresh information and new
ways of thinking about a problem.
2. Suspicion of predictors
Entrepreneurs tend not to labor under the
assumption that data is the sole predictor of
an outcome. Especially in new markets and
with new products where data is largely
interpretive or extrapolated, entrepreneurs are
undaunted by the typical predictors that may
put off fainter hearts. One study
by Inc. magazine found that nearly 60 percent
of Inc. 500 CEOs had not written business
plans prior to the launch of their companies,
and only 12 percent had done market research.
These entrepreneurs realize that creating
something new is a heated evolutionary
contest, and no one can know the outcome
with any amount of certainty. It’s as if their
thinking, freed from the “no’s” of the data, can
begin to build, test and refine.
3. Comfort with uncertainty
Similarly, a distrust of prediction and analysis
creates an atmosphere where uncertainty rules.
Indeed, uncertainty is the very essence of
entrepreneurship. Entrepreneurs are
comfortable existing in that space between raw
idea and successful product, and they tend to
thrive in the wide middle ground of
experimentation, revision and testing.
4. Openness to experimentation
A comfort with experimentation goes beyond
educated trial and error. The ability to
experiment with products, processes and
outcomes, no matter where the results may
lead, is the key element of this quality. It’s
difficult to fully appreciate how much of what
we call “experimental” is actually quite
predictable. Most people are comfortable
testing new products or systems with a range
of one or two possible outcomes. When the
results fall nicely within the range, we move on
to the next step. But for entrepreneurs who are
bringing something new and novel to the
marketplace, experimentation can be truly…
experimental. Removing expectations and
letting the results lead you in completely new
directions is the attribute that marks a truly
entrepreneurial mind.
5. Functional humility
Egos can destroy the very best ideas.
Entrepreneurs who are committed to solving a
business problem or reinventing a product or
service display a functional humility. They
understand that their egos are only useful in
moving the idea forward, not dictating
outcomes or wrestling to make results conform
to a preconceived notion. The very best
entrepreneurs may constantly generate and
promote their own ideas, but they think and
act collaboratively and are staunchly solutions-
focused.
So can everyone have an entrepreneurial mind?
Probably not. But with time and practice, we
can begin to think more like entrepreneurs. We
can start to make subtle shifts in old, reflexive
thinking that keeps us from exploring a new
idea or taking the leap and launching our own
business. Entrepreneurial thinking may be less
of a destination and more of a journey as we
push our own boundaries and explore exactly
what we’re capable of. There are few things
more elemental than how we think. What kind
of beneficial chaos could we create if we began
to think differently?
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